Why You Should Use an Agent vs. For Sale by Owner

Buying or selling your home is a major and oftentimes emotional life decision. It’s also one that is best handled by a professional real estate agent that knows the ins and outs of the industry. While it might seem like a smart idea to save that 6 percent commission, here are some reasons why it can greatly benefit you to work with an agent.

Expertise: Real estate agents are not only knowledgeable about your home and its value, they’re also in tune with the rest of the market and are able to leverage local knowledge while conducting negotiations on your behalf. While selling a home is an emotional experience, real estate agents can look at the transaction from an unbiased point of view and determine the value and marketing strategy best suited for your home and the real estate market. They’re also able to help guide you in the best way to modify your home for sale without wasting money on modifications that may not boost your home’s value.

Marketing: Marketing your home online is not as easy as you might think. Real estate, like any other industry, involves a background and expertise in marketing. This involves brochures, advertisements in both print and digital, and having a vast network of potential buyers that are looking for homes like yours. Real estate agents have access to tools and networks that

Access to Legitimate Buyers: It’s not only important to find qualified buyers that are interested in your home, professional real estate agents are knowledgeable in a potential buyer’s credit-worthiness, their financial history and can also verify buyers with all cash offers. This is crucial in ensuring your home is properly and legally sold with no financial mistakes.

Incentivizes Buyers: You may not realize it, but listing agents also get 3 percent commission once their buyers purchase your home. This can sometimes be an incentivizing reason for buyer’s agents to show your home, and can increase the number of showings you have. If you list your home for sale by owner, you are likely not attracting as many potential buyers as you could.

Contact us next time you consider selling or buying a home. We can offer guidance, expertise and local area knowledge that you never knew you needed to sell your home successfully. Chris 480-754-9077 & Cheryl 480-754-9477